OUR USERS
Hear the stories of the lives that have been touched by the transformative experience
TARGET PERSONAS
YOSHIKO
Yoshiko is in her late 80s, she has been a dynamic lady all her life: one of the first Japanese woman to work for the government, she helped developing international projects with frequent travels abroad. In her fifties Yoshiko became CEO of a famous cosmetics company and after retiring she dedicated all her energies to the cause she was really passionate for: women empowerment in Japan.
She established a non-profit association and kept volunteering as leader, mentor and fund-raiser, organizing many events and attending others as guest speaker. She was happily married to a doctor who passed away three years ago; they have two children and three grandchildren. She published a couple of books, had many interviews and keeps with great care and pride her photo albums.
Diagnosed with cancer two years ago, Yoshiko has gradually withdrawn from social life, and she is spending most of her time at home. Being a very independent woman, more used to help the others than getting helped, she isn't comfortable in searching the company of relatives and friends: she doesn't want to disturb them.
She feels lonely and is quietly losing motivation to fight her cancer. She is happy though when someone is visiting and brings about her good memories.
TOKUYA
Tokuya is 70 yrs old. After 40 years of slow but steady career within a big Japanese corporation he retired and was sent to direct the financial team of a sister company. He has dedicated his entire life to work and to provide the best lifestyle to his wife and son. He hasn't been very present at home and his relationship with his son is difficult. Also, the communication with his wife is minimal.
When Tokuya was young he played guitar in a rock band, loved skiing and camping but gradually he gave up to all his passions to focus on his career. Until his son was little, he was taking his family to spend weekends in the nature, but these happy memories seem so far away now.
He has still lots of energies and would like to keep working for much longer but very recently he has been diagnosed with Alzheimer's . He is terrified by the idea of becoming a burden for his family and anxiety and stress are pushing him in a dark corner for the first time in his life. He is afraid of dying but also of living with Alzheimer.
TIZIANA
Tiziana is 60 yrs old. Born in a small town in the south of Italy, she couldn't wait to leave and explore new places. Somehow but not by coincidence she ended up living in Tokyo where she reached the peak of her 30plus years career in the automotive sector. She is a free spirit, non-conformist, a bit transgressive, innovative and creative and has created her own marketing philosophy and style-
which she calls 'love-ting'.
Always far away from her family, Tiziana has built a strong network of solid friendships everywhere she lived, which she considers her most valuable asset. She is an active user of all her social platforms where she collects and shares her happy moments: travels, friends' gatherings, working and cultural events, parties... Divorced, she brought up her daughter as a single mum. Currently, with her daughter living abroad and starting her own adult life, she finally found the courage to leave her prestigious corporate job in order to pursue a freer professional life.
She believes that having access to her memories in an easy & enjoyable way will be a great source of joy getting older and could provide a convenient, ready-to-use, beautiful but also funny farewell movie at her funeral.
DOMINIC
Dominic is in his forties. Born in Australia, at a very young age discovered his own entrepreneurial spirit and ended up in Japan where he started his professional and sentimental life. With time and hard work, adapting to the new environment and its unique culture, he was able to establish and grow his own company, always challenging new frontiers and business opportunities.
Currently, in the maturity of his middle age, he enjoys his lifestyle in a very reserved way, with limited sharing on social media, cherishing his daily moments with his partner and their loved dogs, their good friends, traveling, appreciating the local gourmet and attending selected cultural events. Those are the most important memories for Dominic, the only times he takes pictures.
This happy and stable life is however affected by the guilt of living far away from his parents: as the only child, this feeling is getting stronger with their progressive ageing and more and more frequent health problems. Dominic appreciates the new technologies as tools to increase the quality of life and has tried in many ways to improve the technical ability of his parents in order to make the best use of the internet-based media and expand the daily communication with them. He hasn't been too successful with that but would use any technology which could alleviate their lonely days,